Strategist & Writer

Born in Southern California but raised internationally. I'm a strategist and writer leaving my fingerprints on the art world, cultural landscape, and beyond at every turn. From directly collaborating with some of the world’s most identifiable brands and creators, to working alongside some of the most recognizable galleries and artists, I'm inspired by the visual culture that shapes our world.

I’m someone who obsesses over the details but is realistic enough to know that timing is everything.

Why?

Because, as anyone who’s burned the midnight oil obsessing over the details and the story can tell you: culture eats strategy for breakfast.

Every time.

I’m currently available for consulting engagements and collaborations.

Now I’ll give you 6 details, because let’s be honest, it’s the details that make the story interesting, and 6 is a good number (it’s also one of my favorites).

  • I call 7 different cities, scattered across 3 different countries, “home.”

  • My first language is German. No, I don’t have an accent.

  • I was the only non-senior member on the agency side of the rebrand and marketing of BCG X, working directly on brand strategy and identity. I never brought anyone coffee.

  • I ended getting stuck in a potato field in Prague on my way to the Sedlec Ossuary (yes, that’s the bone church). Moral of the story: never take a scenic looking exit when your car’s reverse doesn’t work.

  • I played competitive water polo for over 10 years which instilled the importance of discipline, teamwork, communication, and for clumsy people like me hand eye coordination. Oh, and it made it clear to me that I like to color outside the lines.

  • I was at Cape Canaveral and saw the Endeavor go to space. Engraining in me a moonshot mentality. Meaning I want to go to the moon, not literally, but I want to use my creative and strategic thinking to solve some of the most important problems.

Select Core Skills

For more practical skills, also known as a CV, please send an email to:

sayhi@georginalaube.com

Languages:

  • German

  • English

  • Swiss-German (if we count that as a language)

Skills & Expertise:

  • Contemporary Art Market

  • Content & Social Media Strategy

  • Copywriting

  • Creative Strategy

Extras:

  • I can sail